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Article by Dean Hambleton

One of the greatest social media campaigns of all time happened in 1923 when Albert Sloan created a brand for General Motors. What made this campaign incredible is that Mr. Sloan took Ford Motor Company?s greatest strength and used this strength to defeat Ford. He also took his greatest weakness at GM and made it his greatest strength. I think that this is an important point to emphasize in today?s social media era. In creating social media strategy an opponent?s greatest strength can become the means by which you can defeat that opponent. In competing against an opponent, your greatest weaknesses can be your greatest strength. To be successful in social media, a marketer must be humble and they must be flexible. In the end, Albert Sloan won a resounding victory because he was flexible, but humble. Conversely, Henry Ford was defeated because he was not humble and he was not flexible. The Model T Ford came on the market in 1908. By 1923 the Ford brand had produced 90% of the cars that were then driving on the American road. The Ford brand seemed an insurmountable brand to overcome. Ford?s strength was the low end of the market. They had a market share of 60% for this segment, compared to GM?s 6%. General Motors strength was the high end with its Cadillac brand, but few people could afford this car. General Motors great strength did not seem to be that much of a strength. General Motor?s great strength was social media. Because of social media, Albert Sloan knew that the General Motors brand was well positioned to become the pre-imminent brand in automobiles. Mr. Sloan?s social media also explained to him that Ford was actually very vulnerable. Social Media is when the brand and customer engage one another on a personal level. In social media, the brand takes on a human dimension. The brand becomes ?a friend?. When a person is a friend you communicate to them. You find out just where they are coming from. This is what General Motors, in the person of Albert Sloan did in 1923. In 1923, General Motors was, as it were, ?a modern social media brand?. When Mr. Sloan came to General Motors in 1920, he toured the country. He talked to people. He talked to customers; he talked to GM sales people. He got to know the American public. He understood that the American public had changed. Had changed in General Motors favor. There was now a middle class in America with disposable income. These people wanted a car that was priced at a level they could afford, but they also wanted a car that comfortable, and enjoyable to ride in. They wanted a car that looked nice. Mr. Sloan began to realize that brand image was becoming an important issue in the purchase of a car. Brand image became a strength for General Motors. Not that many people could afford to buy Cadillacs, but THEY WANTED TO. All of a sudden, this great weakness at the high end, became a strength. General Motors was now seen as the ?cool? brand, and people began to want General Motor cars. Social Media told Mr. Sloan that he could now compete in the low end. He created a Chevrolet that had self starters, in car heaters, and windshield wipers. It cost a little more than a Model T, but the extras seemed a bargain. The strength that the Model T had at the lower end now became a weakness. A car that seemed ?practical? was now ?old?, where as Chevy was ?cool?. Through his use of Social Media, Mr. Sloan overtook the Ford brand. He made weaknesses strengths and strengths weakenesses.

Dean Hambletondnhambleton@gmail.com

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Article by Mayuresh Sawant

Nissan Motor India Non-public Limited is the Indian subsidiary of the Japanese Nissan Motor Company. The corporate started the car enterprise in India in 2005, with the launch of the Nissan X-Path (T30), which was imported absolutely-built. Nissan Motors’ manufacturing plant in Chennai, India can manufacture 200,000 automobiles a year and it also has a further 200,000 autos a 12 months capability solely for French automotive maker Renault S.A.’s Indian arm Mahindra Renault Limited.

The plant with an investment of Rs four,500 Crore is believed to be producing the Nissan Micra for India and the European market. Besides, it is going to also make a number of other fashions for the Indian automobile market. The corporate has 10 dealerships throughout India which will probably be increased to 55 over a interval of two years. In 2007, 533 Nissan Motors cars in India had been bought and the car maker plans to extend the figures. Let’s take a look on the Nissan Motors automobiles in India as of today.

Nissan’s mission is to supply its clients in India with unique and progressive automotive products and services that convey advanced quantifiable principles to all stakeholders. It has the vision of enriching lives of people in India. The 370Z is a Nissan Motors’ car in India that comes with spectacular performance, advanced expertise and stylish flowing design. It is obtainable as the Touring Coupe MT and Touring Coupe AT in India. The car’s VQ37VHR 3.7 L DOHC V6 engine can fire up 332 bhp. The Nissan 370Z comes with features like push button start, power home windows with one-touch auto up/down, rear window defroster with timer and an AM/FM/CD/AUX 8-speaker BOSE audio system with illuminated steering wheel-mounted controls.

Teana, the posh car from Nissan Motors presents great comfort and packs loads of unique options for its clients in India. This car is Nissan’s second offering to the Indian auto market. The luxurious sedan can be availed in two petrol variants, the XL and XV. The Nissan Teana gets its energy from a 2.5L V6 engine that provides out 185 bhp at 6000 rpm and a maximum torque of 228 Nm at 4400 rpm. Noteworthy comfort and ease features like ottoman-model leg-rest on the entrance seats, a drive computer, soft leather-based upholstery, the intelligent key system, and a premium 6-speaker 6-disc CD changer audio system are certain making the Indian automobile buyer happy.

The X-Path is one among Nissan’s most powerful cars. It derives power from a M9R Nissan engine. As all people already knows, this engine is extensively thought-about to be the planet’s benchmark V6 engine for its wonderful mishmash of effectivity, dependability and great energy output. India has been proving itself as a market for brand spanking new opportunities, and for Nissan Motors too. Nissan Motors spreads its community on the India’s roads with the disclosing of the Nissan X-Trail. With its imposing refined features, the automotive competes with the likes of Ford Endeavour, Honda CR-V, Toyota Fortuner and Mitsubishi Pajero. Recently, Nissan Motors has introduced within the X-Trail with a facelift. The X-Trail comes in three variants – LT, SLX and SLX AT.

Article by Julia Phillips

Artist bags is extremely high-priced, however, if you could find the money for it, why not. The designer bags are not only seen the most effective a person could ask for when it comes to top quality, nevertheless simultaneously might increase exclusiveness for the persona of girls choosing the actual designer totes.

With that said, it can be think about afford this sort of exclusive as well as pricey purses which is one other thing to take care of them. Virtually all ladies could get practical as many designer luggage as they wants nonetheless, they will concept of taking proper care of them. Normally, girls would’ve any clothing filled with costly luggage along with a great deal of time would certainly overlook to be with her to become using a particular designer tote that could be as high-priced as the Lv Monogrammed Canvas Beverly GM Ladies handbag initial as well as might be a best notched Louis Vuitton reproduction. Within the that way, the simplest way associated with storing these kinds of costly bags requirements thing to consider.

Just before any costly bag, custom as well as non-designer a single, is actually stored for a long time inside the closet, the particular pockets in the ladies handbag should be duly examined and purged. Oftentimes, it’s been pointed out that a bit of dark chocolate or a periodontal would not merely unclean the carrier nevertheless would appeal to bacterias and bacteria to damage the handbag beyond repair. Extreme care must be consumed in the event the carrier in question is really a leather-based carrier. After draining the bank account, employing a wet cloth to be able to remove from the particles from the interior cellular lining in the bag will be a good idea.

After cleansing the inner surface along with clearing the wallets, looking around for virtually any drip or even spots before saving within the airborne dirt and dust tote is essential. Cleanup just before storing might provide a much better chance of conserving the handbag in excellent condition in lieu of cleaning the idea before long. A lot of the expensive bags belly while using attention information, which would hold the directions from your manufacturer about how precisely to scrub the actual material how the handbag is constructed of.

Bags that happen to be along with handles mustn’t be strung on a connect of the wardrobe. They must be positioned on shelves instead. This would aid retaining the actual manages from extra strain and the addresses can be best for a longer period they are meant to be. Instead of saving your tote in a very plastic material bag, it would be easier to put the carrier in a carrier created from cloth, which would let the air to pass through. There are some ladies who love to position his or her pricey bags inside the bins that they arrived as well as they will spend more income to acquire major bins, just like the ones that are designed for maintaining pictures. However, saving the actual totes for the real while can be happier inside a cloth handbag rather than container.

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Article by Forest Phelps

Only could not keep in mind the idea incorrect, here is the 3 rd moment will advise that you simply men handbag. As being a girl, what I care about will always be your custom ladies totes, I did not recognize that males totes will also be thus incredible and also wonderful, both via colours or perhaps types.This particular Lv bags Porte-Documents voyage GM might be the nearly all functional handbag That i’ve ever witnessed. However named a business case, it can be regarded a new brief-case, some type of computer bag or even a little journeying bag due to the cool fashion and wonderful adaptability. Crafted away from ageless Monogram material, it athletics quite appealing all-natural cowhide leather trimmings. Along with dimensions of 41cm a 31cm x 12cm, it provides a huge inside which can be deivided into 2 pockets. The first is a single A4-sized compartment for data files as well as the other will be the foamed personal computer inner compartment, perfect for transporting the 15laptop. This particular LV tote characteristics a variety of functional wallets. Aside from an exterior toned wallet, there is certainly one significant interior zipped bank account. Moreover, there’s also dual level wallet as well as twice dog pen coils regarding necessary files or perhaps vouchers. A new D-ring is made to hang up secrets along with add-ons.The lining from the tote is extremely abundant as well as functional. Yet noticed on the surface, it seems very beautiful, mild along with well put together. Apart from the best dual manages, it possesses a extended glenohumeral joint strap which merely increases it’s actually excellent attractiveness. The complete tote is actually sealed by the long zipper along with locking mechanism at the conclusion for safety.I was to start with captivated named this bagTotally Millimeters, a real fashion term for ladies. After which I had been fascinated by its alluring design which makes my own sight available wide. In contrast to some other custom totes, this Lv hand bags features elegant along with functional spherical pockets upon both sides, suitable for homes magazines or another daily basics. Crafted inside Initialed or monogrammed canvas, this sports normal cowhide decorations. The particular fantastic steel equipment provides a little sumptuousness along with stylishness for the totality, while a couple of smooth connectors may also be high light in which captured us. Manufactured from normal cowhide buckskin, it is flawlessly harmonized with the Initialed or monogrammed material, getting a fresh and also feminine appear this ensures the comfort of having within the make.Which has a extensive freezer drawing a line under, this specific artist tote unwraps to reveal roomy interior. Calculated from 43cm a 30cm x 17cm (LxHxD), it definitely has an enough room to hold your essentials. Inside of, on the completely covered canvas liner are generally about three level pockets which can be sufficient to your mobile phone or perhaps Personal digital assistant. Aside from, there’s an indoor D-ring to connect the tote or even key-ring. Its quite considerately made and of wonderful on the way of separate your own crucial stuff.We will need to acknowledge that this LV tote is the perfect joining together regarding eternal layout and chic functionality.

“Follow” me on Facebook for daily motoring updates – www.facebook.com This is just a quick video of us cruising in the current Bentley Continental GTC Hope you like it, Thanks, – Mike

Article by Mitsubishi Motors Australia

The State of California will have two ground-breaking Mitsubishi i-Miev electrics cars to trial on loan from Mitsubishi Motors North America. —- ishi Motors North America, Inc., (MMNA) announced it will loan two of its zero-emission, new-generation Mitsubishi i-MiEVs to the State of California for evaluation in their test fleet. The move comes as the Governor’s office and the Department of General Services both expressed interest in the inclusion of electric vehicles (EV), such as the i-MiEV, into the State’s support vehicle fleet.

During a May 24 press event, Governor Schwarzenegger was introduced to the Mitsubishi i-MiEV by company officers. Schwarzenegger sat in the i-MiEV, and later spoke to a panel of reporters about the battery electric vehicle being a representative of the technology necessary to tackle the sustainable transportation challenges facing the State of California.

Key committees within the California State Legislature seek to gain experience with battery electric transportation to help better understand and resolve the challenges facing the development of EV infrastructure. Lawmakers and officials will have these vehicles available for extended test-drives to learn the nuances of driving an EV and experience the recharging process.

The i-MiEV went on sale in Japan in July 2009. This efficiently-designed, battery electric, sub-compact vehicle seats four adults and can be recharged from a standard wall-socket. The State of California will be evaluating production model RHD Japanese Domestic Market versions of the i-MiEV. Mitsubishi Motors plans to introduce an EV for U.S. consumers in 2011.

For further information, contact:Lenore FletcherSenior Manager Corporate CommunicationsTelephone: (08) 8275 2348E-mail: lfletcher@mmal.com.au

Kit BashfordManager Corporate CommunicationsTelephone: (02) 9937 1618E-mail: kbashford@mmal.com.au

–ABOUT MITSUBISHI–Mitsubishi Motors Australia is part of the global Mitsubishi Motors organisation and is fully owned by Mitsubishi, one of the world’s largest companies.

The company’s history dates back to 1870, when Mitsubishi’s Japanese founder, Yataro Iwasaki, started a shipping company with three steamships. The company grew from strength to strength and, in 1914, registered the Mitsubishi three-diamond trademark. This symbol embodies more than 130 years of tradition, and has earned the confidence and trust of customers all over the world.

Mitsubishi takes great pride from knowing that more than 11 million people from around the world have chosen to drive a Mitsubishi vehicle. There are Mitsubishi dealers in more than 200 sites across Australia. These professional and knowledgeable dealers help owners ensure their Mitsubishi car is always looked after by fully-trained Mitsubishi technicians, using genuine Mitsubishi parts that meet stringent global standards.

Article by Mitsubishi Motors Australia

Changes to staff at Mitsubishi Sydney regional office with the departure of Corporate Communications Manager Kit Bashford.

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Mitsubishi Motors Australia Limited has announced that Corporate Communications manager, Catherine (Kit) Bashford, will leave the company on June 18th to pursue a new career in an alternate industry. Kit was employed by MMAL for the past four years in the Sydney regional office.

The position of Corporate Communications manager will be covered, during the changeover period, by Caitlin Beale of Caitlin Beale Events. Caitlin has extensive experience within the automotive industry and is well known to the motoring media.

Caitlin is the new contact point for the company for all media fleet enquiries and can be reached at:cbeale@mmal.com.auPhone 08 8275 7250

For further information, contact:Lenore FletcherHead of Corporate CommunicationsTelephone: (08) 8275 2348E-mail: lfletcher@mmal.com.auwww.mitsubishi-motors.com.au

Kit BashfordManager Corporate CommunicationsTelephone: (02) 9937 1618E-mail: kbashford@mmal.com.au

–ABOUT MITSUBISHI–Mitsubishi Motors Australia is part of the global Mitsubishi Motors organisation and is fully owned by Mitsubishi, one of the world’s largest companies.

The company’s history dates back to 1870, when Mitsubishi’s Japanese founder, Yataro Iwasaki, started a shipping company with three steamships. The company grew from strength to strength and, in 1914, registered the Mitsubishi three-diamond trademark. This symbol embodies more than 130 years of tradition, and has earned the confidence and trust of customers all over the world. Mitsubishi takes great pride from knowing that more than 11 million people from around the world have chosen to drive a Mitsubishi vehicle. There are Mitsubishi dealers in more than 200 sites across Australia. These professional and knowledgeable dealers help owners ensure their Mitsubishi car is always looked after by fully-trained Mitsubishi technicians, using genuine Mitsubishi parts that meet stringent global standards.

If you would like to know more about the Mitsubishi electric car, 4WD cars such as the pajero take a look at the Mitsubishi website.

Article by Mitsubishi Motors Australia

Yamada-Denki Co., Ltd. (Yamada Denki) and Mitsubishi Motors Corporation (MMC) signed a Memorandum of Understanding (MoU) to start trial sales of the i-MiEV electric vehicle (EV) in Yamada Denki retail stores and sales*1 will begin from today at total of 17 stores, including Tokyo, Kanagawa and Saitama prefectures.

Yamada Denki, as part of its “smart house business,” will place salespersons specialized in EVs in addition to staff from 17 stores which are already participating in an automobile sales program in order to accelerate their sales. Furthermore, Yamada-Denki will implement proactive public relations activities, such as establishing an exhibition hall for i-MiEV in the Techland Yokohama Izumi store on December 4, and moving forward will also offer total solutions to customers, such as installments of solar energy systems to charging stations, and events including test drive events.

The impetus for the project started from the E-Kizuna Project that was held this April in Saitama City when both companies attended the “1st E-Kizuna Forum in Saitama.” At the Forum, both MMC and Yamada Denki discussed the possibility of sales of EVs at electronics retailers, under the common understanding that promotion and popularization of EVs has an important role to play in achieving a low-carbon society.

Yamada-Denki has been proactive in its efforts towards environmental issues, and as part of the “smart-house business,” has already started planning and sales for energy-saving eco-friendly products such as solar electricity generators, EcoCute, and 100% electric-powered home electric systems. In the future, EVs will be able to act as an energy sources, and it is forseen that EVs will play an important role in efficient electrical distribution and usage in households; and by initiating sales of EVs Yamada Denki is proactively promoting total solutions in its “smart house business.”

MMC introduced the i-MiEV in Japan in July 2009, has started individual sales from this April and has sold about 3,000 units so far in Japan. In order to popularize EVs, a nonconventional automobile category, implementation of nonconventional new initiatives that go beyond the boundary of the industry are necessary. Moving forward, cooperation with electronics retailers, who will be able to provide ideas about new ways to use EVs in living environments will hold a deeper importance.

*1 Yamada-Denki Co. Ltd and Kanto Mitsubishi Motors Sales Co. Ltd. signed a Basic Marketing Contract for EV supply *2 EV Popularization Project for Saitama City *3 A committee organized by Saitama City on April 26, 2010 in order to have a place for related parties (national government, heads of 10 leading companies and 20 municipal bodies) to exchange information and opinions to make possible a low-carbon society where safe and pleasant EV travel is possible anywhere.

For further information, contact:Lenore Fletcher, Head of Corporate Communications Telephone: (08) 8275 2348 E-mail: lfletcher@mmal.com.au

Caitlin Beale, Manager of Corporate Communications Telephone: (08) 8275 7250 E-mail: cbeale@mmal.com.au www.mitsubishi-motors.com.au

–ABOUT MITSUBISHI–Mitsubishi Motors Australia is part of the global Mitsubishi Motors organisation and is fully owned by Mitsubishi, one of the world’s largest companies.

The company’s history dates back to 1870, when Mitsubishi’s Japanese founder, Yataro Iwasaki, started a shipping company with three steamships. The company grew from strength to strength and, in 1914, registered the Mitsubishi three-diamond trademark. This symbol embodies more than 130 years of tradition, and has earned the confidence and trust of customers all over the world.

Mitsubishi takes great pride from knowing that more than 11 million people from around the world have chosen to drive a Mitsubishi vehicle. There are Mitsubishi dealers in more than 200 sites across Australia. These professional and knowledgeable dealers help owners ensure their Mitsubishi car is always looked after by fully-trained Mitsubishi technicians, using genuine Mitsubishi parts that meet stringent global standards.

Article by Mitsubishi Motors Australia

Mitsubishi Motors Corporation (MMC) today announced “Jump 2013″, its new mid-term business plan for fiscal years 2011 through 2013 (ending March 31, 2014). The new plan reflects the immense change in automobile industry demand structure caused by worldwide economic turmoil. By focusing business resources on increasingly important areas such as fast-growing, emerging markets and on environmental initiatives, and by reforming cost structure, Jump 2013 aims for “growth and a leap forward”.

Product-wise, MMC will be launching 8 new electric-powered vehicles*1 by FY2015 as part of its efforts to reduce environmental impact. This includes introduction of hybrid vehicles in FY2013 to improve fuel efficiency over conventional combustion-engine vehicles. In parallel, MMC will keep its business resources focused on globally strategic models such as compact cars and SUVs, for which high demand is expected, especially in emerging markets. Both development process and product range will be streamlined by discontinuing region-specific model production.

In emerging markets where demand is growing, MMC plans to expand its lineup by introducing vehicles with high market demand, such as SUVs and a compact, fuel-efficient and affordable global strategic car (“Global Small”). This increases FY2013 retail sales volume by 280,000 units over the FY2010 forecast. In mature markets where a gentle recovery is expected, FY2013 sales volume is set with a 90,000-unit increase over the FY2010 forecast, by including compact cars and eco-cars. This brings total FY2013 target sales volume to 1,370,000 units (FY2010 forecast: 1,000,000 units*2).

MMC will strengthen its production capacity in emerging markets to respond to the range of growing demands in those regions. In Thailand, MMC will build a third factory, making it the second-largest exportation hub after only Japan; in China, MMC will strengthen production capacity by reinforcing a joint venture with a local partner; and in Russia, MMC will start production of a new SUV. At the same time, production capacity at Japanese, US and European production hubs will be adjusted to target sales volumes. The US hub will introduce a new model for both domestic and export sale. As for its European hub, MMC has decided not to introduce a successor to the region-specific Colt model. Finally, in Japan, MMC will proceed with a minicar joint venture with Nissan to increase domestic production volume and streamline plant operations.

While the business environment is undergoing such substantial changes, MMC will make fundamental reforms in cost structure via a Cost Reduction Implementation Committee under the direction of the president. By measures such as counteraction of yen appreciation by expansion of overseas procurement, MMC targets a 90 billion yen decrease in FY2013 material costs over the FY2010 forecast. Together with global production expansion, MMC will also enhance efforts to sustain worldwide Mitsubishi brand quality level.

Alongside the ongoing business alliance with PSA Peugeot Citro?n, MMC has expanded its business cooperation with Nissan. MMC will act decisively to form alliances with potential business partners in individual project areas with foreseeable merits, to increase opportunities and strengthen profitability.

Through these efforts, FY2013 target sales are set at 2.5 trillion yen (FY2010 forecast: 1.9 trillion yen); operating income at 90 billion yen (FY2010 forecast: 45 billion yen); and net income at 45 billion yen (FY2010 forecast:15 billion yen). Resumption of dividends is targeted by improvements in financial structure and bolstering of profit levels within the planned period.

*1: This includes both electric vehicles and plug-in hybrid vehicles.

*2: MMC has previously included in its sales figures models sold under non-MMC brands which earned royalty revenue. From FY2011, MMC will use a new counting method and only count sales of models sold under the Mitsubishi brand. The 1,000,000-unit figure mentioned is calculated using the new counting system. –Note on forward-looking statements–All statements herein, other than historical facts, contain forward-looking statements and are based on MMC’s current forecasts, expectations, targets, plans, and evaluations. Any forecasted value is calculated or obtained based on certain assumptions. Forward-looking statements involve inherent risks and uncertainties. A number of significant factors could therefore cause actual results to differ from those contained in any forward-looking statement.

Significant risk factors include feasibility of each target and initiative as laid out in this presentation; fluctuations in interest rates, exchange rates and oil prices; changes in laws, regulations and government policies; and regional and/or global socioeconomic changes.

Potential risks and uncertainties are not limited to the above and MMC is not under any obligation to update the information in this presentation to reflect any developments or events in the future. Accordingly, the final decision on investment must be made on the investors’ responsibility. Mitsubishi Motors hereby states in advance that it will not take responsibility for any loss suffered by an investor from an investment based on information in this document.

For further information, contact:Lenore Fletcher, Head of Corporate Communications Telephone: (08) 8275 2348 E-mail: lfletcher@mmal.com.au

Caitlin Beale, Manager of Corporate Communications Telephone: (08) 8275 7250 E-mail: cbeale@mmal.com.au

www.mitsubishi-motors.com.au

–ABOUT MITSUBISHI– Mitsubishi Motors Australia is part of the global Mitsubishi Motors organisation and is fully owned by Mitsubishi, one of the world’s largest companies.

The company’s history dates back to 1870, when Mitsubishi’s Japanese founder, Yataro Iwasaki, started a shipping company with three steamships. The company grew from strength to strength and, in 1914, registered the Mitsubishi three-diamond trademark. This symbol embodies more than 130 years of tradition, and has earned the confidence and trust of customers all over the world.

Mitsubishi takes great pride from knowing that more than 11 million people from around the world have chosen to drive a Mitsubishi vehicle. There are Mitsubishi dealers in more than 200 sites across Australia. These professional and knowledgeable dealers help owners ensure their Mitsubishi car is always looked after by fully-trained Mitsubishi technicians, using genuine Mitsubishi parts that meet stringent global standards. <

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Article by Mitsubishi Motors Australia

Mitsubishi Motors Corporation (MMC) today announced “Jump 2013″, its new mid-term business plan for fiscal years 2011 through 2013 (ending March 31, 2014). The new plan reflects the immense change in automobile industry demand structure caused by worldwide economic turmoil. By focusing business resources on increasingly important areas such as fast-growing, emerging markets and on environmental initiatives, and by reforming cost structure, Jump 2013 aims for “growth and a leap forward”.

Product-wise, MMC will be launching 8 new electric-powered vehicles*1 by FY2015 as part of its efforts to reduce environmental impact. This includes introduction of hybrid vehicles in FY2013 to improve fuel efficiency over conventional combustion-engine vehicles. In parallel, MMC will keep its business resources focused on globally strategic models such as compact cars and SUVs, for which high demand is expected, especially in emerging markets. Both development process and product range will be streamlined by discontinuing region-specific model production.

In emerging markets where demand is growing, MMC plans to expand its lineup by introducing vehicles with high market demand, such as SUVs and a compact, fuel-efficient and affordable global strategic car (“Global Small”). This increases FY2013 retail sales volume by 280,000 units over the FY2010 forecast. In mature markets where a gentle recovery is expected, FY2013 sales volume is set with a 90,000-unit increase over the FY2010 forecast, by including compact cars and eco-cars. This brings total FY2013 target sales volume to 1,370,000 units (FY2010 forecast: 1,000,000 units*2).

MMC will strengthen its production capacity in emerging markets to respond to the range of growing demands in those regions. In Thailand, MMC will build a third factory, making it the second-largest exportation hub after only Japan; in China, MMC will strengthen production capacity by reinforcing a joint venture with a local partner; and in Russia, MMC will start production of a new SUV. At the same time, production capacity at Japanese, US and European production hubs will be adjusted to target sales volumes. The US hub will introduce a new model for both domestic and export sale. As for its European hub, MMC has decided not to introduce a successor to the region-specific Colt model. Finally, in Japan, MMC will proceed with a minicar joint venture with Nissan to increase domestic production volume and streamline plant operations.

While the business environment is undergoing such substantial changes, MMC will make fundamental reforms in cost structure via a Cost Reduction Implementation Committee under the direction of the president. By measures such as counteraction of yen appreciation by expansion of overseas procurement, MMC targets a 90 billion yen decrease in FY2013 material costs over the FY2010 forecast. Together with global production expansion, MMC will also enhance efforts to sustain worldwide Mitsubishi brand quality level.

Alongside the ongoing business alliance with PSA Peugeot Citro?n, MMC has expanded its business cooperation with Nissan. MMC will act decisively to form alliances with potential business partners in individual project areas with foreseeable merits, to increase opportunities and strengthen profitability.

Through these efforts, FY2013 target sales are set at 2.5 trillion yen (FY2010 forecast: 1.9 trillion yen); operating income at 90 billion yen (FY2010 forecast: 45 billion yen); and net income at 45 billion yen (FY2010 forecast:15 billion yen). Resumption of dividends is targeted by improvements in financial structure and bolstering of profit levels within the planned period.

*1: This includes both electric vehicles and plug-in hybrid vehicles.

*2: MMC has previously included in its sales figures models sold under non-MMC brands which earned royalty revenue. From FY2011, MMC will use a new counting method and only count sales of models sold under the Mitsubishi brand. The 1,000,000-unit figure mentioned is calculated using the new counting system. –Note on forward-looking statements–All statements herein, other than historical facts, contain forward-looking statements and are based on MMC’s current forecasts, expectations, targets, plans, and evaluations. Any forecasted value is calculated or obtained based on certain assumptions. Forward-looking statements involve inherent risks and uncertainties. A number of significant factors could therefore cause actual results to differ from those contained in any forward-looking statement.

Significant risk factors include feasibility of each target and initiative as laid out in this presentation; fluctuations in interest rates, exchange rates and oil prices; changes in laws, regulations and government policies; and regional and/or global socioeconomic changes.

Potential risks and uncertainties are not limited to the above and MMC is not under any obligation to update the information in this presentation to reflect any developments or events in the future. Accordingly, the final decision on investment must be made on the investors’ responsibility. Mitsubishi Motors hereby states in advance that it will not take responsibility for any loss suffered by an investor from an investment based on information in this document.

For further information, contact:Lenore Fletcher, Head of Corporate Communications Telephone: (08) 8275 2348 E-mail: lfletcher@mmal.com.au

Caitlin Beale, Manager of Corporate Communications Telephone: (08) 8275 7250 E-mail: cbeale@mmal.com.au

www.mitsubishi-motors.com.au

–ABOUT MITSUBISHI– Mitsubishi Motors Australia is part of the global Mitsubishi Motors organisation and is fully owned by Mitsubishi, one of the world’s largest companies.

The company’s history dates back to 1870, when Mitsubishi’s Japanese founder, Yataro Iwasaki, started a shipping company with three steamships. The company grew from strength to strength and, in 1914, registered the Mitsubishi three-diamond trademark. This symbol embodies more than 130 years of tradition, and has earned the confidence and trust of customers all over the world.

Mitsubishi takes great pride from knowing that more than 11 million people from around the world have chosen to drive a Mitsubishi vehicle. There are Mitsubishi dealers in more than 200 sites across Australia. These professional and knowledgeable dealers help owners ensure their Mitsubishi car is always looked after by fully-trained Mitsubishi technicians, using genuine Mitsubishi parts that meet stringent global standards. <

Article by Robert Larson

Electric motors convert electrical energy input into mechanical energy. This simply means that an electrical motor will receive an electric current and cause something to move or function. They perform the reverse of the process performed by generators, which receive a mechanical action and turn it into electrical energy. While many people use electric motors frequently, they may not know that this process is the result of the interaction of magnetic fields. Nor do most people know just how widespread such motors are and the various kinds that exist, such as permanent magnets motors.

The principles behind creation of mechanical force through the interactions of electrical currents and magnetic fields were understood in the early 19th century. Inventors and researchers produced increasingly powerful and efficient electric motors during the remainder of the century. However, electrical grids were not widespread and the need for such motors was limited until the twentieth century when more people were utilizing electrical power at work or in the home. As the motors came into use, they diverged into two separate types of motors with distinct methods of transferring current: the direct current and the alternating current.

The direct current motor, or DC motor, functions on a stable and continuous flow of electrical energy from a source to the motor. This kind of motor is generally used in industry. There are a number of different types of DC motors. Permanent magnets motors do not create a magnetic field due to the winding of the stator frame. They actually utilize a permanent magnet with which the rotor interacts to produce the mechanical force known as torque. Other DC motors include the brushed and the brushless varieties.

The famous inventor Nikola Tesla first proposed an alternative to direct current in the late 19th century. This form of electrical input is different than direct current because the electrical energy periodically reverses its flow and returns toward the distribution grid. Most businesses and residences receive power in this format. This form of power distribution is much safer and more efficient over widespread areas than direct current. A great variety of these motors exist. They differ from each other and from DC motors in their typical applications, their lifespan and the amount of control a human manager can exert over the electrical output.

The mass production of these electric motors in the 20th century caused unforeseen changes in both industry and domestic life. Whether these devices relied on direct current or alternating current or used permanent magnets motors or stators and rotors, they enabled people and businesses to do far more than had ever been imagined. Now the entire world, even developing countries, has incorporated electrical power into their daily lives.